Things are tough for a lot of people now. Karen Scharf, a marketing consultant based out of Indianapolis, offers some very good suggestions related to referral marketing
Rather than what to do, Karen speaks about…
…what NOT to be doing. Read her 6 Common Mistakes in Referral Marketing.
I especially like #6: Don’t Forget To Followup…
Specifically, I’d add: Followup with whomever you are introducing others to! Too often, we simply give out a name or hand over a phone number. No good!
Act as a true matchmaker, and go the extra mile to ensure the people you’re referring or introducing truly get hooked together.
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